Creating a successful party begins with a great concept. Our concept was "Together we can do anything!" which we transformed into a fun, eye-catching logo that set the tone for the event. To build excitement leading up to the festival, we launched a teaser campaign featuring various film artists. The festival itself was held on the grounds of the artists and attendees were asked to wear orange trainers as their entry ticket, creating a sense of unity and community among everyone who attended. It was a great success and felt like one big family celebration!