Customer request
As the 'new kid on the block', DPD wanted to show all top relations and other stakeholders that they are among the three big players in the Netherlands by building Europe's largest HUB. This called for a spectacular opening! Fijnevent was asked to take care of this in its entirety, from creative concept to execution.
Creative concept
It was clear to us from the start that the building itself was impressive and that the opening ceremony should be grand. And it certainly was! A DPD helicopter delivered a red button, which was pressed by none other than Deputy Prime Minister De Jonge to officially open the HUB. The main focus of the event was showcasing and experiencing DPD's story. Combining video footage with live events turned out to be a great way to achieve this goal.
Impressive Impact
The DPD team and guests' proud faces confirmed our successful mission. An opening that reinforces DPD's identity and proves their excellence.