Coop
125 years
Customer request
Coop has reached its 125th anniversary and they want to celebrate this milestone with pride. As a company, they are thriving in the market and have a lot of potential for the future. Above all, they want to throw a big celebration to show appreciation to their employees for their hard work and dedication. It's a beautiful company with a bright future ahead.
Creative concept
Coop in concert, the words say it all. A concert with talented artists, but especially Coop taking the lead in everything. A stage decor consisting of 150 shopping trolleys, a large sea of orange, an opening with a parade of 250 employees from all branches, a real Coop orchestra, and its own anniversary song. All elements contribute to pride and solidarity, with the artists providing the glue.
Impressive Impact
This unique celebration greatly enhanced the 'we-feeling' and, in retrospect, proved to be a kick-off to the belief in the greatness of Coop. This was immediately followed by commercials on TV, which created Coop brand awareness. This completed the picture, resulting in a substantial increase in sales!
Festive moments
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