Muller
100 years
Customer request
Quite a milestone, 100 years of Muller Dordrecht. A real family business, where the past and present guarantee the future. How will we share this with all stakeholders, from family to relations, from friends to employees?
Creative concept
It was clear that Dordrecht was the perfect location for the event. After a thorough discussion, we agreed on Schouwburg Kunstmin as the venue, owing to its allure, which was perfectly suited for a 100th anniversary celebration. The auditorium could accommodate up to 450 guests, and the interactive show on stage included storytelling, film, interviews, humor, and music. The ZO! Gospel Choir added a sensitive touch to the overall experience.
Impressive Impact
The family received a standing ovation which signified the successful achievement of the project's goal. Storytelling played a major role in this project, starting with the invitation that included beautiful videos. The final performance, which alternated different versions of Muller's story, captivated the audience from beginning to end, making it an impressive and unforgettable experience.