Customer request
MKB-Nederland wanted their Annual Conference 2024 to be more than a traditional gathering. The goal was an event that really touches entrepreneurs, connects with their daily practice and connects them with the challenges and opportunities of our time. At the same time, the congress had to serve as the launch of a new event platform that further strengthens entrepreneurship in the Netherlands.
Creative concept
As a strategic event partner of MKB-Nederland, together we developed a new approach: we bring the event to the entrepreneur, in the middle of their world and close to the core of their work. For the Annual Conference 2024, this meant a carefully designed program that perfectly balanced content, interaction and inspiration. The location and atmosphere reflected the dynamics of entrepreneurship, while stimulating dialogues and personal stories put entrepreneurs at the center. Moreover, the congress was the kickoff of the new platform Dit Is Ondernemen (This is Entrepreneurship), which allows us to reach and connect entrepreneurs even more directly.
Impressive Impact
By staying close to the world of the entrepreneur, we not only produced a powerful meeting, but also increased support and involvement. The enthusiasm and energy among the attendees confirmed that this approach struck the right chord. An innovative conference that brought connection and inspiration - and laid a solid foundation for Dit Is Ondernemen 2025.
Strategic moments
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