WE Fashion is going for a sustainability strategy, translated into the WE Care campaign. A great idea, which first had to be conveyed to the branch managers of WE in the Netherlands and Belgium. Hence the request to Fijnevent to transform the head office into a WE Care 3D experience for a campaign kick-off.

The request was to create a green display in a challenging location - a tall atrium with obstacles but also opportunities. Our plan involved a combination of natural elements, good LED lighting, and banners to form a cohesive experience that was seamlessly linked to the campaign and day's program elements.