USG People
Customer request
USG People holds an annual kick-off for its People unit. Reputations were asked for the content; we got the task for the creative concept and setting. The collaboration could start!
Creative conceptÂ
As a venue, we chose AFAS Live, which we divided into two fine atmospheres. You will not make an impact with a boring story, so interactive, dynamic, and surprising became the ingredients. Typhoon is right up his alley, so we arranged for him to open and close the first substantive part. Then it was time for the second part, a party together!
Impressive Impact
The venue, atmosphere, and décor were received well. But especially the choice of Typhoon as moderator was a hit. USG People: 'We would never have thought of that ourselves, but it was an exceptionally good match with our employees. Exactly what we wanted to achieve.'
Strategic moments
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