Customer request
Makro's new pay-off, 'Do it big. Do it Makro', perfectly sums up its positioning. The Supplier Day 2021 had the theme 'Going big together'. Our task was to create a live experience that effectively showcases what Makro stands for. The experience should inspire confidence and encourage everyone to work together towards a bigger and better future.
Creative concept
If you want to make a big impression, you must make it big. And that is what we did! We went for the RTM stage in Ahoy. We came up with a concept in which everything would take place in this enormous space, from reception to lunch. The finale was the best drummer in the Netherlands, Cesar Zuiderwijk, who put on a grand drumming show together with the 800 people present. A total immersion in the Makro experience from entry to departure!
Impressive Impact
The 'Going big together' experience was more than successful. The atmosphere, the space, the huge projection, the drum show... Everyone was impressed. Proud that our creative concept was the basis for this successful mission. Makro and its suppliers go into the future together with confidence!
Strategic moments
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