The Dutch
Customer request
The Dutch is not just any golf club, it is the crème de la crème in the Netherlands! This exclusive golf club with Scottish roots will celebrate its 10th anniversary in 2021. The perfect time to bring the USPs of The Dutch to the attention of members and non-members again and let them experience the Dutch feeling to the core.
Creative concept
Physical events were out of the question, but that did not stop us from making it a meaningful anniversary. We opted for a storytelling concept, developed into beautiful short films in which a different USP is lived through each time. Stories starring the founders, from their motives, dreams, and Scottish roots. Stories that show the soul, strength, and essence of the club.
Impressive Impact
The storytelling approach and filming method turned out to be highly successful. Even the founders themselves felt more connected to the core of the club while filming their own story. As for the members, they were deeply touched and felt a sense of belonging, thinking, "Yes, this is my club!"
The Dutch 10 years
De Pro's
The Greenkeepers
Strategic moments
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