Customer request
HSO wanted to kick off their year in an innovative and spectacular way for no fewer than 450 colleagues. Not a traditional annual presentation, but a dynamic event that breathed innovation, commitment and inspiration. The challenge? A creative concept for a kick-off that reflected HSO's progressive nature.
Creative concept
To realise this ambition, we introduced Sophia, a fully personalised virtual host specially designed to represent HSO's innovative DNA. Sophia took over the role of presenter and guided the Kick-off in an interactive and surprising way. Studio 21 in Hilversum was transformed into a dynamic and futuristic setting where technology and connection took centre stage. With a mix of inspiring speakers, interactive sessions and an impressive audiovisual experience, the kick-off became a powerful kick-off moment for the new year.
Impressive Impact
The response from HSO colleagues was overwhelmingly positive. Sophia gave an innovative dimension to the event. The Kick-off 2025 was not only an energetic start to the year, but also a powerful statement of HSO's future-oriented vision.
Strategic moments
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