EY is committed to diversity and inclusiveness in the workplace. By participating in Pride Amsterdam, EY stepped forward very consciously and outspokenly. EY's question to us was to create an appropriate concept to support our participation that treats all stakeholders with respect.

As an organization, you have more impact if you not only say what you believe in but also actively promote it. With this clear message to society and its employees that diversity and inclusiveness contribute to a better (working) world, EY has profiled itself as a brand that stands for something.