Libelle Summer Week
Customer request
Libelle Summer Week was due for version 2.0. Besides existing fans, Sanoma wanted to reach the larger potential target group. To make the Libelle brand stronger for the future.
Creative concept
Our task was to come up with a creative concept for a Tropical Party theme, focusing on the atmosphere and experience within an existing formula. Together with Team Sanoma, who was responsible for the total project management, we aimed to showcase what is popular and trending today to over 100,000 women for seven days.
Impressive Impact
Sanoma reflects on a successful co-production, stating that the fresh approach and high-quality project management delivered the desired outcome. Their satisfaction was evident from the positive feedback received from their guests, who all had happy faces during the event.
De klant aan het woord
Brand experiences
