Customer request
Arla launched a new yogurt brand: Skyr, the secret of Icelanders. Arla asked us to shape a brand activation at the Share a Perfect Day festival, aiming to increase brand awareness and create conversion.
Creative concept
The Icelandic people are known for their resilience and natural lifestyle. We drew inspiration from these two qualities to create an environment that would resonate with our visitors. At Share a Perfect Day, over 80,000 women were invited to explore the world of Skyr and experience its energizing effects. Our promise was to make them feel strong and invigorated, just like the Icelanders.
Impressive Impact
The experience was unique and effective; the atmosphere combined with the tasting tables made you feel like you were in Iceland for a while. The reactions were super, and in the days after the festival, there was an immediate increase in sales in the supermarkets. In combination with the TV commercial, a very good launch!
Brand experiences
