Provincie Noord-Brabant
Customer request
Mobility is an important pillar of the Province of North Brabant. To draw attention to this, we were asked to interact with visitors during Dutch Design Week.
Creative concept
We soon came up with a crazy idea: let visitors experience the highway of the future in a real Brabant Daf 33 using Virtual Reality! And behold the result. After the ride, visitors were allowed to fill in a survey with which the province collected a lot of information.
Impressive Impact
The strength of this brand activation was in matching innovation with history. Combined with strong execution, it generated a lot of attention and information for the Province of North Brabant beyond expectations.
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Provincie Noord-Brabant
Brand experiences
