American Express
Customer request
American Express wanted to create an exclusive experience for business associates at the North Sea Jazz Festival. The aim had two parts: to strengthen the relationship with cardholders on the one hand, and to generate attention for the brand among potential customers on the other.
Creative concept
Together with Mojo, we developed a contemporary champagne bar in a festival setting. The atmosphere perfectly matched the look and feel of the festival. The possibility of having a real poster made with yourself on it was a terrific addition to give visitors a lasting memory of American Express. And generated even more interest!
Impressive Impact
All day, the champagne bar exceeded expectations. Guests were pampered and enjoyed themselves fully, perfectly aligned with American Express's vision.
Brand experiences
