KRO-NCRV Binnenstebuiten
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Customer request
For KRO-NCRV, member preservation and recruitment of new members are incredibly important for its continued existence. To perpetuate the relationship with existing members and expand the fan base, they came up with the BinnensteBuiten festival, based on the popular TV program of the same name.
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Creative concept
We did this production in cooperation with KRO/NCRV. The atmosphere and format of the TV program became the guiding principles for the festival. Attention thus focused on outdoor life, interior design, and good food, with the beautiful Fort Rijnauwen as a backdrop. The elements of the TV program were transformed into various live experiences. Workshops, tastings, entertainment, and of course a meet&greet with the heroes of the program: everything was there!
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Impressive Impact
The characteristics of this project were the fine cooperation, both in the preliminary phase and in the execution. A team, in which each had his specialty. Most importantly: the guests enjoyed themselves immensely, thus achieving the goal. On to the next edition!
Brand experiences
